November 25, 2010 § Leave a comment
Ahh, just what I wanted for Thanksgiving, a paper-less daily paper on my non-existent iPad.
Here’s the rundown on Rupert’s newest pet project:
Who: News Corp.’s “The Daily,” a staff of 100, and Mr. Murdoch.
What: A daily digitial newspaper available only from an iPad app.
When: Set to debut sometime in 2011.
Where: Available on iPads everywhere, for a price that is.
Why: Cha-Ching $
Like its namesake, The Daily will be published daily. Imagine a newspaper website, now imagine never being able to refresh it until the next day. The limitations don’t stop there; the staff of 100 is expected to churn out mostly original content, with some recycled bits of content and videos from News Corp. and Fox Sports. [Compare that to most large daily operations which feature at least a couple of hundred on staff.]
Staff highlights include the likes of Sasha Frere-Jones of The New Yorker, Steve Alperin of ABC, and Richard Johnson of Page Six fame. While I’m interested to see what this static, multimedia daily will look like, I’ll admit that I lack the capabilities to do so. The access cost, in this case, an iPad, is quite high–and that’s before I can even access the content via the application.
No need to fear, Murdoch expects half a million to snatch up the app [about 5 % of current tablet users according to the Times]–an ambitious feat, even for the media magnate.
But with tablets and smartphones representing a growing cash mine with users routinely spending on apps, it just might pay off.